7-Eleven in the US has embraced the rapidly growing canned-wine market in the US, launching its own brand Roamer wine.
In the year to June this year, canned wine sales in the US surged 43 per cent and is now a $45 million category according to market research house Nielsen.
Roamer wine comes in two forms – a Rose made from Syrah grapes and a Chardonnay.
“The name, Roamer, reflects how we think people will enjoy this new wine – while they’re out and attending concerts, picnics or spending a day at the beach,” said Tim Cogil, 7-Eleven senior director of private brands.
“For wine-lovers, bringing along their favourite beverage requires bringing a bottle, corkscrew and glasses. Now, Roamer wine can share the ice chest with canned beer and soda with no additional wine paraphernalia needed.
It’s not the first private-label wine sold by 7-Eleven. Roamer joins the popular Yosemite Road wine range first introduced in 2005 and the first wine brand to be launched simultaneously in the US and Japan.
Last year, 7-Eleven released the more premium label Voyager Point, with two varietals: a New Zealand Sauvignon Blanc and a California Cabernet Sauvignon.
The Roamer Syrah-based Rose is described as a dry, fruit-driven wine with hints of strawberry and raspberry, while the Chardonnay has an oak influence, with bright tropical and citrus fruits and bright acidity.