Swedish beauty-tech brand, Foero has unveiled what it describes as “the world’s smartest and smallest beauty coach” in the form of the AI-enabled smart facial cleansing device – the Luna Fofo.
With the touch of a button, the user can receive personalised skincare advice from the hand-held Luna Fofo device. Foero founder Filip Sedic likens it to having a personal beauty coach to cater to consumers’ every skin need, every day.
“This device is capable of self-learning and is differentiated from other skincare products by its ability to advance day after day.”
A Beta version of the Luna Fofo was launched in the US last July, with 900,000 of them shipped to early adopters, in partnership with the FabFitFun Beauty Subscription site. With such a large group of users, the Luna Fofo’s skincare algorithm has been getting smarter by the day – clocking up an impressive 700 years worth of intelligence in the last two months alone and almost 1 million skincare consultations to date.
Currently Luna Fofo’s skincare treatment balances moisture levels with information from a skincare quiz on the Foreo For You app to customise the frequency, power and duration of T-Sonic pulsations on the skin. This ensures an optimised treatment for each individual that will update according to their skin’s condition.
“Our future products plan to detect air quality and the user’s skin condition in real time,” continues Sedic. “Based on all the data, the device could come up with a mode of treatment that is most suitable at that very moment. The device will soon be able to predict what kind of treatment, products or tools are best needed for the days ahead.”
As the AI system powering the concept gains more and more feedback from customers, it can offer more accurate information on users’ skin age, hydration percentage and even rate their skin on a scale of zero to 100. Using that personal data, it will fully customise the cleansing routine to improve results.
Owners are advised to use the analysis sensors once every two weeks to check the progress, but once the routine is saved they simply turn on Luna Fofo and let it get to work. The end goal is to see their skin over time and reach that coveted score of 100.
Luna Fofo is available online at foreo.com/lunafofo, where it sells for US$89, €89 or £ 79. The app can be downloaded for Android or Apple’s iOS.