Alaska-based startup Pandere has created the world’s first adjustable shoe giving 43 million American women – and many more people around the world – a fashionable alternative to fitted orthopaedic footwear.
Pandere has designed the shoe for people with hard-to-fit feet who currently are restricted to wearing what their doctor recommends.
Two styles – the Barista and the Neo – expand up to three widths, accommodating women with swollen feet due to a variety of health conditions including edema, diabetes, pregnancy, bunions and arthritis. The company was founded by three Alaskan entrepreneurs, including a CEO who has suffered from lymphedema for most of her life.
“Up until today, anyone with any kind of foot swelling has been forced to leave the house in either poorly fitting shoes that can trigger a host of secondary problems, or embarrassing, outdated orthopaedic shoes,” said Pandere CEO and co-founder Laura Oden.
“We’ve heard endless stories from people all over the world who are simply unable to find shoes that fit.
Pandere’s all-female co-founding team, Celia Crossett, Ayla Rogers and Oden, worked with an elite group of shoe industry experts and designers to invent the world’s first adjustable shoe. Crafted from high-quality leather and neoprene, the shoes are independently adjustable in three key areas: the toe box, midfoot and ankle.
“Pandere shoes are life-changing for so many people,” said Alexa Ercolano, a Pandere customer who discovered the company at a lymphedema fundraising event. Ercolano is author of the blog “The Lymphie Life” and has lived with primary lymphedema in one leg since birth.
“I never imagined I’d find a shoe that comfortably accommodates my swelling and is stylish to boot, it’s amazing. Pandere offers more than just shoes that fit, they are giving people hope.”
Pandere’s Barista shoe comes in Classic Black, Cool Blue, Slate Grey and Burgundy. The Neo shoe comes in black. Both styles sell for US$159 online, shipped free to US addresses.
For every pair of shoes sold until the end of this year, Pandere will donate $1 to the Lymphatic Education & Resource Network.