Is this the ultimate fantasy for red wine lovers who also crave coffee?
A red wine infused with cold-brew coffee has been developed in the US by boutique winemaker Apothic. It goes on sale on April 1 – but we are assured that this is no April Fool’s Day prank.
Apothic describes itself as “a wine brand known for challenging convention through its innovative blends” and this concept will certainly be no exception.
Christine Jagher, Apothic’s director of marketing, says the new brew is a response to the growing demand for cold-brew coffee in the US – the market grew 430 per cent between 2015 and the end of last year.
“Apothic is no stranger to creating interesting new blends – from the launch of the distinctive category leader Apothic Red to our smooth Apothic Crush and our most recent hit, Apothic Inferno, a red blend aged in whiskey barrels,” says Jagher. “We’ve always sought to break the mould to bring our fans products we know they will love.”
Using more coffee grounds than traditional coffee and requiring a significantly longer and more delicate steep, cold brew coffee is much smoother than its warmer counterparts. Cold brew’s smooth texture and subtle flavors come from the brew’s temperature, which doesn’t bring out bitter components of coffee grounds like hot water can. The result is a taste that captures the smooth mouthfeel and velvety chocolate notes of cold brew with the juicy blackberry characteristics of a dark red wine.
“Last year during the long hours of harvest, I joined the cold brew craze myself,” says Deb Juergenson, Apothic’s winemaker. “Quickly, I realised that many of the characteristics in cold brew coffee and red wine naturally complement each other. This led us to experiment with a few blends, eventually leading to the seamless creation of Apothic Brew, which brings together red fruit notes and subtle mocha essences of cold brew.”
The drink can be served at room temperature or slightly chilled.
“Apothic Brew is a game changer that offers the best of both worlds – cold brew and wine – and I can’t wait for people to try it,” concludes Jagher.
You can find out more about the cold-brew wine at the winery’s website.