Black Medicine Iced Coffee has launched a Lavender Latte, believed to be the first of its kind in the ready-to-drink (RTD) coffee market.
The innovator of the first cold pressed RTD coffee, Black Medicine Iced Coffee was founded by technology entrepreneur and coffee lover Chris Cooper in 2014. Its first products were Nitro Iced Coffee, Mocha and Latte. Now Cooper has added Lavender as his next all-natural option, chosen for its floral and spicy aroma and which is attracting increasing attention in the food industry as a culinary herb.
Like its sister products, Black Medicine Lavender Latte is slightly sweetened with organic cane sugar and has 185mg of caffeine to deliver an energy boost.
The package design features lavender’s signature purple colour and is tied to an overall package redesign of its 9.5 oz. sleek cans this summer to improve on-shelf visibility and better convey the flavour options.
Cooper says he is more optimistic than ever about Black Medicine’s opportunity to become a leading brand in the large and fast-growing RTD coffee category.
“We continue to innovate and invest in brand-building opportunities to leverage our investment in infrastructure and production capabilities to accelerate growth in core [US] West Coast markets,” he says.
During the first four months of this year, Black Medicine Iced Coffee’s same-store sales volume rose by 58 pr cent – more than four times faster than the overall refrigerated RTD coffee category, which grew at a rate of 14 per cent, making it one of the US’ fastest-growing beverage categories.
Black Medicine Iced Coffee is distributed in about 1000 conventional and natural/specialty grocery stores on the US west coast, including many Albertsons/Safeway and Whole Foods Markets.