Barking dogs, noisy neighbours or heavy traffic keeping you awake at night? Noise-masking Bose Sleepbuds might be tailor made for you.
The tiny, truly wireless earbuds combine an ultra-comfortable, snug ear fit with soothing sounds to block, cover, and replace the most common noises that interfere with sleep.
The Bose Sleepbuds are the smallest product the speaker-and-earphone company has yet made ever made – and Bose claims they are packed with proprietary technology.
The Bose Sleepbuds are sold with 10 pre-loaded ‘sleeptracks’ that mirror the frequencies of snoring, neighbors, dogs, traffic, and more — hiding them beneath a layer of relaxing audio. They can run for up to 16 hours (in case you forget to recharge them in the morning).
Most people will recall Bose as the first major marketer of noise-cancelling headphones which quickly drew a fan base among frequent travellers and people with noisy spouses (OK, we made the spouse bit up). The new product uses ‘noise-masking’ technology and the company is keen to point out the difference.
“They are not active noise-cancelling headphones, they’re not in-ear headphones with an added feature, and they don’t stream music — because every last detail was optimised for one thing — better sleep, all night, every night,” says Daniel Lee, systems engineer for Bose Sleepbuds.
“Noise-masking is a science. It’s more than ambient sound or white noise. You can’t achieve it by simply turning up the volume on calming songs. And depending on the situation, it’s more effective than active noise cancelling — even ours.”
During the day, Lee says, QuietComfort headphones improve focus and productivity, or let you hear your playlists and calls clearly in loud places. But at night, you’re trying to shut down completely, and the world is naturally more quiet — and when it’s quiet, even the slightest sound seems loud.
“Bedside machines can’t cover it, earplugs can’t block it, and earbuds meant for sitting, standing, or moving can’t be worn for hours laying down — especially on your side. But Bose sleepbuds can. And if you’re someone who’s tried everything and nothing’s worked, or haven’t tried anything believing nothing will, we made them for you.”
Brian Mulcahey, category director of wellness at Bose, says sleep deprivation hits close to home for the Bose team.
“For years, our customers, coworkers, friends, and family members have asked us to make a product that helps them fall asleep and stay asleep. We took that seriously, and put together an incredible team of experts in noise management, acoustics, psychoacoustics, electronic miniaturisation, wireless in-ear headphones, and neurology. They represent some of the top talent in their fields, and their work inspired our entire company. Because behind the staggering statistics are real people, and this product can be a game changer for many of them.”
Each of the two Bose Sleepbuds weighs just 1.4 grams and measures just over 10mm wide and high. On their exterior is a laser-etched antenna for reliable connectivity to a phone or tablet. Inside, there’s a rechargeable silver-zinc battery, a miniscule transducer, and a micro-circuit board with flash memory to store the pre-loaded noise-masking sound files. Both attach to what Bose calls a noise-isolating StayHear+ Sleep tip — another line of defense that creates a physical barrier to unwanted sound. StayHear+ Sleep tips are included in three sizes. They are soft, pliable and virtually weightless. And their materials, shape and form were optimised specifically for rest, so they feel great and stay in all night, regardless of sleep position.
The Bose Sleepbuds are compatible with both iOS and Android and use low-energy Bluetooth to connect with an app that makes it easy to update, control and select preferences.
“Users can set an alarm for the morning, choose the sleep track and volume that works best for their environment — and instantly hear gentle waves instead of a noisy partner; or rustling leaves instead of the party next-door; or smooth-turning wind turbines instead of busy city streets.
Bose sleepbuds come in a brushed aluminum charging case that provides up to 16 hours of battery life unplugged.
The Bose Sleepbuds go on sale in Singapore on September 11 with a recommended retail price of S$379 from authorised Bose dealers.
Prototypes of the Bose Sleepbud were listed on Indiegogo in November last year and sold out within six days. Non-production units were sent to owners in March, who provided feedback on their performance so improvements could be made to final production units — which all Indiegogo customers will receive as a replacement, free of charge.