Tech startup Brava wants to change the way we cook at home, harnessing light as an energy source.
The company’s first product – the Brava Pure Light Countertop Oven – has just been unveiled. It features Brava’s trademarked Pure Light Cooking technology, which enables its lamps to reach full power in less than one second. That’s the equivalent of your conventional oven reaching 500 degrees fahrenheit (260 degrees celsius), and practically eliminates the need to preheat, making it “the fastest oven in the world”.
Brava claims you can cook a meal with less energy than it currently takes to heat up a domestic oven. It has multi-zone capabilities to cook different food groups at different temperatures, simultaneously. It even has a camera inside so you can monitor how the food is doing real-time.
Brava’s ovens use heating elements previously used in manufacturing, repurposing them into a household environment for the first time.
“We have created a dynamic culinary engine that beautifully enhances the kitchen experience,” said John Pleasants, CEO of Brava. “Whether you’re a first-time cook or a skilled chef, Brava removes the stress and anxiety of preparing a meal and gives you confidence in the kitchen.
“From family dinners to date nights in, a quick lunch for yourself or hosting friends, our goal is to take the heavy lifting out of cooking to spend more quality time with loved ones.”
Recipes and a flagship store
Brava has also introduced chef-curated recipes and a marketplace where premium ingredients can be purchased from some of the best farms and fisheries in the US.
“With access to Brava’s food partners; Chef’d, Good Eggs and Greensbury Market, the Brava marketplace serves as an online destination where members have access to specially designed meal kits tailored to the oven and developed by Brava’s culinary team, as well as fresh, high-quality proteins, promoting nutritious, balanced diets and enabling a healthy lifestyle,” said Pleasants.
The oven has gone on sale at Brava’s first flagship retail store, located at Stanford Shopping Center in Palo Alto, California, appropriately in the heart of Silicon Valley.
More stores are planned, allowing consumers to become immersed into Brava by showcasing the product’s innovative features, offering live cooking demos and hosting curated events.
The oven is priced from US$999 and is available for pre-order for shipping in November.