Two of the USA’s iconic liquor brands have 365 years history between them – including surviving the Prohibition era. Now brewer Budweiser and Jim Beam Bourbon have collaborated to create a beer called Budweiser Reserve Copper Lager.
The new beer will be available nationwide through the holiday season.
The lager-style beer is brewed with two-row barley and aged on Jim Beam bourbon barrel staves. The charred American oak staves, which previously served as barrels aging Jim Beam for four years, create a toasted oak aroma, while the beer has a nutty taste with caramel rye and vanilla notes and a smooth Budweiser finish.
The new specialty beer will be available in heritage glass bottles and on draught at bars across the US.
Check out the video below – it’s worth a view!
“By working closely together with our friends at Jim Beam, we’ve brewed something truly unique that stays true to the incredible legacy of these two American icons,” said Ricardo Marques, VP of marketing at Budweiser.
This year marks the 85th anniversary of the repeal of Prohibition and both brands share unique histories of surviving the 13 years during which America went dry. The partnership between Budweiser and Jim Beam began in April as a cross-merchandising program and now includes Copper Lager, a uniquely innovative beer combining the heritage, quality and passion from both companies.
“As the category leader in bourbon production and innovation, we are especially particular about the brands with whom we choose to partner,” said Rob Mason, VP of marketing at Jim Beam.
“Budweiser is the perfect match for Jim Beam – an all-American beverage icon with generations of family heritage, tradition and craftsmanship.”
Jim Beam’s seventh-generation master distiller Fred Noe teamed with Budweiser’s brewmasters to create such a unique and bourbon-forward beer.
Interscope recording artist Kassi Ashton and the Budweiser Clydesdale horses feature in the marketing campaign.