Cartoon Network fans can put their best foot forward with a new range of colourful socks from India’s Balenzia.
A range of fashionable socks have been released, inspired by We Bare Bears, Dexter’s Laboratory, Johnny Bravo, The Powerpuff Girls, Courage, The Cowardly Dog, Ed, Edd and Eddy.
“This partnership gives us an opportunity to uniquely leverage upon some truly iconic characters that have stood the test of time and have a long-standing bond with their audience,” said Balenzia director Rahul Gupta.
“The expressive and quirky collection helps us further strengthen our women and kids portfolio. The bold pop culture designs in ultra-soft combed cotton are sure to win smiles and hearts.”
The playful and comfortable collection brings to life an otherwise everyday, humble accessory with the animated worlds of timeless favourites and new-age characters.
The range for men, women and kids has been launched by Cartoon Network Enterprises, the licensing and merchandising arm of Turner India and Balenzia, which is one of the nation’s leading premium sock brands. They sell online at Balenzia.com and e-commerce sites including Amazon, Flipkart, Snapdeal and Jabong, priced from ₹109 to 349 (US$1.48 to $4.75).
“The partnership with Balenzia is a great way to connect with the fans in an engaging and fashionable way,” said Anand Singh, senior director – Cartoon Network Enterprises, South Asia, at Turner India.
The range follows the launch by Balenzia of a range featuring Justice League from Warner Bros Consumer products, which is also managed by Turner India in South Asia.