Casio is to release a G-Shock Transformers watch to mark the shared 35th anniversary of the two brands.
A brand new, limited-edition timepiece has been designed combining features of the classic men’s DW6900 watch with the characters of the iconic Transformers franchise.
The Transformers watch comes with a figure that transforms from a robot into a watch pedestal.
It can integrate the G-Shock watch into its chest and transform back and forth between a standing robot figure, called Master Optimus Prime Robot Mode, and Pedestal Prime Mode, which displays the G-Shock when the owner is not wearing it.
The Transformers watch is appropriately designed with bold red case and blue band, matching the colours of Master Optimus Prime. It also features a custom EL backlight feature that depicts the Autobot symbol used in the franchise.
The Transformers franchise originated out of a toy line created in Japan by the company Takara Tomy KK (then known as Takara KK), based on the concept of “Robots in Disguise” – robots that deceptively transform into various everyday objects. The parallel storyline takes place in a universe in which factions of transforming mecha-robotic lifeforms battle for supremacy.
The Transformers toy line was launched in the US market in 1984 and was followed by a successful animated TV series and a comic book collection. The Transformers action movie directed by Michael Bay and produced by Steven Spielberg was released in 2007 and became a big hit, launching a movie franchise. More than 500 million Transformers figures have been sold to date worldwide in more than 130 countries and regions, a testament to the massive global popularity of the franchise.
The Transformers watch comes equipped with standard G-Shock specification, including 200m water resistance, shock resistance, multi-function alarm, hourly time signal, stopwatch and countdown timer, full auto-calendar, flash alert and a 53.2mm case.
The Transformers watch set will sell in the US for $350 once it is released – any day soon – but is available only online or at G-Shock’s Soho store in New York City.