Williams Sonoma has launched its sixth annual campaign to benefit No Kid Hungry, a national initiative to end childhood hunger in America.
This year, the homewares retailer commissioned well-known American celebrities, chefs and brands to design a limited edition collection of cooking spatulas, the sale of which the retailer hopes will raise US$2 million – enough to buy 20 million meals.
Now available in US stores and online, the spatulas retail for $12.95 each, with 30 per cent of the retail price benefiting No Kid Hungry.
The spatulas were designed by:
- The American Girl brand.
- Actress and activist Kristen Bell.
- Academy Award-winning actor and No Kid Hungry national spokesperson Jeff Bridges.
- Celebrity culinarian Alton Brown.
- Cookbook author and host Ayesha Curry.
- Chef and author Giada De Laurentiis.
- Chef Bobby Flay.
- Award-winning actor Neil Patrick Harris and chef and actor David Burtka.
- Singer Faith Hill
- Shake Shack
- Grammy Award-winning musician and co-founder of The Roots, musical director of The Tonight Show and James Beard Award-nominated author Questlove.
Kristen Bell, who designed a sloth-themed spatula, said ‘sluggish and hungry is not the recipe for a child’s success”.
“That’s why I’m working with No Kid Hungry to connect kids to the food they need to reach their full potential.”
Questlove added: “As I have become more involved in food-related creativity, I have tried to become more involved in food-related causes. No Kid Hungry is one of the most compelling. They say that breakfast is the most important meal, and childhood is the breakfast of life.”
The celebrity spatula designers will be spreading the word on social media by competing in a “spatdown” posting about the campaign, with the goal of selling the most spatulas. Williams Sonoma will make a $5000 donation to No Kid Hungry on behalf of the winner. Watch the “spatdown” unfold live by following @williamssonoma on Instagram and become a part of the conversation by using #WSNoKidHungry.