It’s billed as a world-first. And it comes at a price.
Tank Garage Winery has produced a limited run of 500 cases of a Napa Valley Cabernet Sauvignon blend wine sold in chromed-glass wine bottle (The image is at the end of this story).
It’s an ode to the classic American automobile: a mirrored surface and extruded wing-wheeled emblem inspired by iconic vintage cars and Americana metalwork.
“We wanted to go back to a time when cars weren’t just cars, but artful vessels of freedom, carrying the American dream westward across Route 66,” explains James Harder, co-founder of Tank Garage Winery.
“Classic cars were a direct reflection of our greatest hopes and dreams – we were inspired to bring that spirit of aspiration back with Chrome Dreams. From the wine to packaging, the entire experience is designed to create a sense of marvel. We are excited for wine drinkers to taste, collect and experience this incredible achievement in wine.”
The Tank Garage team worked for a whole year with a packaging manufacturer to perfect its proprietary chroming process. Each clear-embossed resin seal is delicately formed and imported from Italy.
The wine will be sold exclusively from Tank Garage’s winery shop (pictured above) – a converted classic 1930s-era service station in Calistoga – for two weeks from September 1, before going on sale online.
It costs US$75 per bottle. And here it is: