Here’s something concrete for fragrance lovers…
Comme des Garcons Concrete, a new fragrance from the Japanese fashion house, packaged in a ‘bottle’ made from… concrete.
Its launch in New York was marked by various functions, one of which featured cement mixers churning out dry ice. However the product won’t go on sale to the public until September, reports design website Dezeen.
The fragrance was created in celebration of concrete’s extensive presence in dense cities.
“In a world where concrete is ubiquitous, the mundane fabric of urban cityscapes, now it is given disparate context: the uniquely refined realm of perfumery,” said the brand. In other words, ‘let’s try to make concrete sexy’.
Dezeen reports this is not the first time concrete has been used for perfume packaging. In 2009, designer Alexa Lixfeld created a set of perfume bottles with concrete tops. And, more recently, Nendo created packaging for French fashion house Kenzo’s unisex Totem fragrance.