The Croono makeup brush has been designed to break down gender barriers by redefining masculinity through objects.
Online design magazine Dezeen reports that the Croono makeup brush was designed by London graduate Taeheon Kim who noticed that while the demand for men’s grooming, skin care and makeup has been increasing in recent years, there was a lack of products on the market to enable men to feel comfortable participating in the trend.
“Kim’s modular makeup brush is designed to reflect the softer side of masculinity,” wrote Katie de Klee.
“I created a modular makeup brush for men to challenge how everyday objects define and demarcate masculinity,” Kim explained. “I am interested in how designers can positively impact social structures.”
The metallic silver, gold and bronze coloured brush set comes with a single handle and four magnetic brush heads in different sizes.
Undertaking research for his graduate project, Kim discovered that products aimed at men were “stereotypically male” – for example tool kits and pen knives were stored in boxes with pre-assigned and labelled positions for individual parts, and each part has versatile uses.
But products that were stereotypically for women had single purposes and were mixed together freely – as you see in sewing kits and makeup bags.
“For a male consumer then, walking into a makeup store is difficult,” explains Kim. “He doesn’t know what to buy, is used to simple modal solutions, yet has to forage for various multiple brushes or applications for specific uses.
“Often, he will leave the store because he doesn’t know what to do. It’s this interaction with products that I wanted to address in Croono.”
Croono comes in an oak box with one handle and four brush-heads; two large with hexagonal shape, and two smaller squared brushes.