Unilever has launched a range of dairy-free Magnum ice creams in the US.
Magnum was the first handheld premium ice-cream bar on a stick targeting adults when it was launched in 1989 and since then the brand has spread all over the globe. The concept has been expanded into standalone cafes featuring design-your-own ice creams delighting millions of adults worldwide.
Now, people with dairy intolerance or restricted diets can enjoy the upmarket treat as well.
The new Magnum Non-Dairy frozen dessert bars feature non-dairy Belgian chocolate and a velvety vanilla base, delivering a plant-based indulgence. The dairy-free Magnum comes in two flavours: Classic and Almond.
Certified Vegan by Vegan Action, the dairy-free Magnum bars deliver all the indulgence consumers expect from the chocolate ice cream brand – but none of the milk products. Instead, they are made from a creamy vanilla base made with a blend of coconut oil and pea protein, a plant-based alternative to dairy.
“This is our first launch in plant-based indulgence and we can’t wait to share with Magnum ice cream fans,” said Leslie Miller, marketing director of ice cream at Unilever.
Wrapped in a green package with a gold leaf design, new Magnum Non-Dairy bars are available in the non-dairy frozen and ice cream section of grocery stores and mass retailers across the US with a suggested retail price of US$4.99-5.49.
In some markets the product has already been released branded Magnum Vegan Classic.