Football celebrity and model David Beckham has helped unveil what is being billed as the Vietnam’s first global motor vehicle brand, the VinFast.
Pictured below, Beckham, together with Miss Vietnam 2018 Trần Tiểu Vy, was on hand at the Paris Motor Show to endorse the new brand, which plans to have its first models, the LUX SA2.0 SUV and the LUX A2.0 sedan, on sale in Vietnam in September next year.
VinFast describes the cars as a product of “Vietnamese spirit, Italian design and European technology”. Senior executives of VinFast have been recruited from major international motor vehicle companies to help develop the business.
The car will be built in the northern industrial city of Haiphong. VinFast is owned by Vingroup, one of the nation’s largest corporations, known for property, tourism and retail shopping mall investments.
The exterior of the first two models was created by Italian automotive design house Pininfarina, now owned by India’s Mahindra Group, and whose services are used by motor vehicle manufacturers ranging from Ferrari and Maserati through to emerging Asian companies like Chery, Changfeng and Daewoo.
The first models’ engines have been sourced from Austrian technology supplier AVL using patented technology under licence from established brands, believed to include BMW.
VinFast chairwoman Le Thi Thu Thuy said at the Paris launch that the Vietnamese people would be “immensely proud, honoured and excited to see two such well-known figures unveiling these first cars from Vietnam in such a high profile setting as the Paris Motor Show”.
“Together they represent our intention for VinFast to be a successful automotive brand both in Vietnam and internationally.”
Beckham, a self-confessed “car fanatic” said it was a thrill to be on stage in Paris celebrating the arrival of a new car maker on the global stage.
“The passion that the VinFast team have for these cars is infectious. It’s an inspirational story and I’m really excited to have been part of this launch moment for VinFast.”
While the plant prepares for commercial production of the first two models, VinFast is already working on more products, including electric cars, scooters (the most popular form of transport in Vietnam) and electric buses.
VinFast’s massive 335ha manufacturing plant is nearing completion, part of it built on reclaimed land. The company says the plant will be one of the most advanced in the world, “fully embracing Industry 4.0 systems, with data collection and management systems, interconnected sensors and cloud servers supplied by Siemens and SAP. This technology will help VinFast continuously improve efficiency, productivity and quality in all areas of production.”
Some 1200 robots built by ABB will help build the cars.