Liquor giant Diageo has released a short film starring David Beckham to promote responsible drinking.
The world-famous fashion icon and former footballer is centrestage in Leave as You Arrived, a film directed by Grammy Award winning Swede Jonas Akerlund, set in a nightclub with a catchy French techno music background. It will be rolled out via social media.
Haig Club, Beckham’s own whisky brand in partnership with Diageo and and entrepreneur Simon Fuller, is working with Diageo in its “determination to bring responsible drinking to the forefront of consumer thinking in innovative and authentic ways”.
The film plays out in reverse – the end of the film is in fact the beginning and shows Beckham and his friends as immaculately put together leaving the bar as when they arrived. Watch it here:
Ronan Beirne, global brand director, says responsible drinking is an integral part of the Haig Club philosophy and we have a shared belief with David about quality over quantity and the importance of drinking in moderation”.
“Leave As You Arrived was designed to showcase the benefits of drinking in moderation on a night out. Haig Club believes that looking as good leaving the bar as when you arrived, is the epitome of style.”
Beckham adds: “There are many reasons why I wanted to partner with Diageo on Haig Club, and one of them is their commitment to responsible drinking. Jonas did a very nice job bringing our idea to life with this new film.”