The list of products touted to cure hangovers is long and not-so distinguished… but Sober Up may well be one to take seriously.
The new detox drink has been launched by former Red Bull UK CEO Harry Drnec, who boasts an illustrious career in the alcohol and beverage industry over the past 40 years, also working with brands including Gallo Wines and Budweiser.
He says Sober Up helps reduce the toxic effects of alcohol, boosts mental clarity and helps prevent hangovers.
“For the first time in my career, I am working on a new product that was created to help people,” says Drnec. “The naturally sourced ingredients in Sober Up don’t just treat the symptoms of a hangover, they actually treat the cause of a hangover, which is too much alcohol in your system for too long.”
Drnec is launching Sober Up through an Indiegogo campaign in the effort to connect with people who share the same vision to live a healthier lifestyle while enjoying alcohol. Backers will be able to receive the new product immediately at a discounted price and communicate directly with him.
“I want to hear from all our Indiegogo backers, because what I learn from them will be the key to our success.”
With the funds raised through the Indiegogo campaign, Drnec will be able to scale up production and start online and retail sales for Sober Up, as well as begin production of Sober Up with Cannabidiol (CBD).
“We have seen more and more evidence of the health benefits that come from CBD in medical studies. In fact, new research has shown CBD to be effective for addictive behaviour. It would be a natural fit with Sober Up,” says Drnec.
Sober Up is not the first product FreshOut.Today has featured which uses CBD – take a look at this smart water infused with cannabis extract, from last year.
Clearly, having Drnec on board will be a big boost to Sober Up’s credibility. At Budweiser, he led a team that launched one of the best-known and best-selling beers in the world, Bud Light, and then went on to launch Budweiser across Europe. As CEO of Red Bull UK, he helped transform the brand, which went from selling 3 million cans to over 3 billion cans in just 12 years under his direction.
You can take a look at the Indiegogo campaign here.