A new moviegoing experience has launched in Dubai – dine-in cinemas where popcorn is not on the menu.
Reel Cinemas has opened the first of what will soon be three cinemas in the emirate offering 14 screens – catered by celebrity chef Guy Fieri.
Restaurant-prepared meals from Guy Fieri’s American Kitchen are delivered to the table of movie-goers, as they enjoy blockbusters with Dolby Atmos and Barco Flagship Laser projection.
The dine-in cinemas’ menu takes inspiration from Fieri’s best-known dishes, such as his signature Mac & Cheese Burger, Trash Can Nachos and New York marbled Cheesecake.
Fieri, pictured below, is an Emmy Award-winning chef, restaurateur, TV personality and author, who has 45 restaurants located across the US and Mexico and will soon be launching in South Africa. This is his first venture into the Middle East.
“The concepts we are building are truly a first of their kind venture for both of us,” says Fieri. “I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space – so it’s a great partnership.”
The theatres – designed with comfortable seats and tables to eat while watching a movie – will feature meals created by chef Guy Fieri. The first has opened at the Jebel Ali Recreation Club, with the other two due to open soon at Dubai Mall and The Pointe in The Palm Jumeirah.
Movie tickets for the dine-in cinemas cover not just the film but also a meal comprising an appetiser and main course from Fieri’s American Kitchen concept.
“Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences,” explains Damien Latham, CEO of Emaar Entertainment, the operator of Reel Cinemas.
“Guy Fieri represents the latest in strategic partnerships that underlines our commitment to pioneering innovative trends for the cinema industry in the Arab world.”