California-based Method Products has partnered with Creative Growth, an Oakland-based nonprofit art centre that serves adults with disabilities, to create a limited edition home fragrance collection.
This collaboration features the work of four Creative Growth artists paired with four new fragrances inspired by the artists’ work, including palm garden, jasmine lily, cedar spice and vanilla sky. The collection is available exclusively at Target US stores for $3.49 each from now through the end of the year.
“At Method, we truly view cleaning as an act of creative expression,” said Doug Piwinski, CMO of Method’s parent People Against Dirty.
“Creative Growth’s powerful and meaningful work has inspired us to produce a limited edition collection that celebrates these incredible artists, and enables us to bring their art – and their stories – to more people.”
People Against Dirty has two brands – Method and Ecover – and is “filled with fearless thinkers, mad scientists and adventurous designers who believe in defying the status quo with innovation and optimism,” as the company puts it. It produces premium, planet-friendly and design-driven home, fabric and personal care products formulated with naturally derived, biodegradable ingredients.
The commissioned Creative Growth artists and their work include:
Aurie Ramirez — a watercolor and ink cloud pattern evoking a fantasy world.
Allan Lofberg — an introspective, abstract pattern.
Maureen Clay — an intricate pointillist pattern in a dense blossom of rainbow hues.
Barry Regan — Carefully crafted organic circles layered over a subtle texture of lush watercolors.
“Our mission is to understand how everyone is a part of the creative community,” said Tom di Maria, director of Creative Growth. “Our partnership with Method is about valuing how our artists can be seen as contemporary designers, and how their art can enrich the everyday experience of people.”
Creative Growth Art Center is a not-for-profit that serves artists with developmental, mental and physical disabilities, providing a professional studio environment for artistic development, gallery exhibition and representation and a social atmosphere among peers.