Streetwear designer and cultural icon Don C has launched The Collector’s Series for Remy Martin, the first celebrity in a string of planned partnerships.
The partnership intertwines fashion, basketball and luxury to create signature pieces exemplary of the Remy Martin brand. The first release in the Just Remy collection is the 1738 Sneaker Box, patterned intricately with Just Don’s snakeskin detailing and featuring a bottle of premium Remy Martin 1738 Accord Royal with branded Just Remy sneaker laces.
With a focus on basketball culture for the collection, Remy Martin and Don C present luxury basketball essentials that double as timeless lifestyle pieces that go beyond the court.
“Remy Martin has been a cultural icon for me and my community growing up on the southside of Chicago, and I’m honoured to partner with a brand that has been such a big part of my history,” said Don C, explaining why he agreed to join the program.
“This project allowed me to effortlessly integrate my passion points and personal style to a collection that is unique to Remy Martin. Throughout this creative process, our brands consistently remained inspirations to one another and this Just Remy collection is truly a one-of-a-kind showcase for both Remy Martin and Just Don.”
The Collector’s Series celebrates the premium promise of Remy Martin through the collaboration of leading lifestyle brands and designers. Each capsule collection in the series will feature a different brand at the intersection of sport, design and lifestyle.
“For the debut of the series, Don C was a perfect fit as an artist whose creative processes and ability to craft, premium, signature pieces aligned seamlessly with the spirit that moves Remy Martin,” said Sarah Long, chief marketing officer at Remy Cointreau Americas. “We look forward to revealing the rest of the collection in the coming months.”
The launch of the series will start in Chicago with the debut of the Sneaker Box, which will be on sale nationwide priced at US$60.
The Collector’s Series will run through until February with a new item released in a new market each month.