Casio recruited Formula One driver Brendon Hartley to help spruik its limited edition range marking its partnership with Scuderia Toro Rosso.
Hartley took a flight in a 750kph jet fighter in the skies over Melbourne, before setting a timing challenge to overfly Mt Albert Park, location of the Formula One season-opening Australian Grand Prix.
Casio describes the stunt as a chance to “put the new Scuderia Toro Rosso Casio Edifice Limited Edition watch range to the ultimate time test”.
But despite a stunning video of Brendon Hartley clearly enjoying a short break from driving a Toro Rosso at 300kph+ on the racetrack, it was clearly just a novel publicity stunt.
The watches themselves are stunning, yet affordable (circa US$270) timepieces featuring Bluetooth connections enabling live updating of the precise time via smartphone app and tiny solar panels to keep the battery charged.
For Brendon Hartley, a New Zealander enjoying his first full season of Formula One this year, it was his first taste of the exhilaration of a high-powered aircraft.
“Time is everything in Formula One – as it is in a jet fighter – which can reach speeds of 750kmh. I enjoyed the experience a lot, and this is something I will remember for sure, but I much prefer the high speed I get while driving my F1 car on track,” he said afterwards.
You can watch a video of Hartley’s flight here (Password: Casio2018)
The new Edifice range
The new Scuderia Toro Rosso Casio Edifice Limited Edition watch range is the fourth collaboration with Scuderia Toro Rosso and sister Red Bull Racing team. Casio says the link with Formula One illustrates the advanced technology and the Edifice brand concept of “speed and intelligence”.
There are four models in the new watch line-up:
- The EQB-900TR-2A links to a dedicated smartphone app using Bluetooth. The watch keeps accurate time anywhere in the world by automatically connecting four times per day to a time server through a paired smartphone.
- The EFS-S520TR-1A is a solar-powered watch that features a carbon fibre dial. It has a solar panel and a face made from scratch-resistant sapphire glass.
- The EFR-559TR-2A and EFR-559TRP-2A have inset dials at the 2- and 10-o’clock positions that convey a strong “motorsports feel”.
Scuderia Toro Rosso team principal, Franz Tost says the team is delighted to continue the collaboration with Casio.
“The very latest models feature the striking red, blue and silver colours which takes inspiration from the stunning livery of our 2018 race car – the STR13.
“As we compete in a demanding environment where every split second counts, Casio is a perfect fit for Scuderia Toro Rosso in terms of Casio’s brand values – speed and intelligence – and its quest for technical excellence.”