Potato chips, pretzels and nuts have long dominated the world’s salty snacks market – but a US company wants to change that.
Halen Brands-backed From The Ground Up has launched a range of cauliflower-based crackers and pretzels which also feature cassava flour and vegetable blend powders, made from real veggies.
The snacks are non-GMO Project Verified, Gluten-Free Certified and made with vegan ingredients. A single ounce serving provides Vitamins A, C, D, E, B1 & B6, making them a fun and tasty way to get veggie consumption up – and perhaps a secret weapon for parents trying to sneak in some nutrition into their kids’ snack time.
Three-year-old Halan Brands describes itself as a consumer-packaged-goods incubator and venture capital company empowering emerging brands with disruption potential to make a splash in the grocery market. From The Ground Up caught the company’s eye for its nutrient-dense alternative to popular salty snacks.
“At Halen Brands, we are listening to consumers and applying the wants and needs that we uncover to natural products,” said co-founder Jason Cohen. “Consumers were asking for a veggie-based snack that actually had increased nutritional value, so we began looking at the vitamin and fibre-rich cauliflower since it’s so versatile and seemed to really be resonating with people,” he said.
Aaron Greenwald, president of From The Ground Up, says the range took two years to perfect.
From The Ground Up crackers come in three flavours, including Sea Salt, Cheddar and Nacho; and the pretzels come in Original flavour in sticks and twists shapes. The crackers are sold in 4 oz boxes and the pretzels are available in 4.5 oz bags for a suggested retail price of $3.99. The range has made its way onto shelves in selected US grocery stores – or order them directly from Amazon here: