Girl Scouts US has licensed General Mills’ brand Yoplait to produce a line of Girl Scouts cookie-flavoured yogurts.
Three flavours inspired by the cookies have been launched: Thin Mints, Peanut Butter Chocolate and Caramel Coconut.
Girl Scouts USA boats 2.6 million members, including 1.8 million kids, and the Girl Scout Cookie Program is a fundraising tool to raise money for the organisation’s activities.
“For those who wish they had more ways to enjoy their favourite chocolate mint, peanut butter chocolate and caramel coconut flavours, we have three delicious, new yogurts inspired by America’s most popular Girl Scout Cookie flavours,” said Doug Martin, business unit director with Yoplait US.
“Girl Scouts of the USA does extraordinary things for girls like teaching them valuable life and business skills through the Girl Scout Cookie Program, which is why we are honoured to work with the organisation.”
The three new yogurts will be available at retailers US-wide, and will start appearing on store shelves in December. The new line is a permanent, year-round addition to Yoplait’s portfolio.
Barry Horowitz, GSUSA chief revenue officer, says that beyond the delicious flavour, the yogurts will also remind consumers everywhere of the power of Girl Scout Cookies.
“The cookie program is the largest entrepreneurial training program for girls in the world, and we are pleased Yoplait is working with us to share the message about the program and the impact of Girl Scouts with even more families in America.”