What price can you put on a great night’s sleep?
Exactly US$280,000 if you’re super rich, according to Delaware-headquartered company Heka which has released what it touts as the world’s first AI mattress.
Despite claiming to have received orders for the limited edition mattress from “members of royal families and founders and chairmen of Fortune Global 500 and multinational companies” Heka can’t afford to have proper photographs taken of its new product. Or of the basic versions for the hoi polloi which it prices between a whopping $10,000 and $30,000.
These grainy stage shots taken at what appears to be a launch event are the only photographs the company has issued. And it doesn’t appear to have a website, raising the question of how the rich and influential found out about its existence…
Heka says the AI mattress “brings to life the fantasy of furniture adapting to body movement depicted in sci-fi movies”.
“The mattress can autonomously recognise and adapt itself to individual body shapes and postures in real time to offer the best support and comfort.”
While we are not entirely sure if either Heka or its makers exist, and why it cannot afford photography, the company did find some cash to pay PR Newswire to distribute a release (and the terrible images above and below). On that basis, we’re willing to give this concept the benefit of the doubt because the technology sounds smart, albeit the price tag absurd…
The mattress works by collecting data about body pressure distribution in real time, recognising body shapes and sleep positions then calculating the “optimal pressure distribution for sleep positions based on “Sleep Medicine databases”.
“The mattress will then make autonomous adjustments in mattress height and firmness for changing sleeping positions. Such functions ensure that the body stays properly aligned and properly supported during sleep.”
In its statement, Heka claims to have gathered statistics on “362 Hika early adopters from the medical institution” (whatever that is) and the average number of times tossing and turning throughout the night decreased from 30 to 12 using the mattress.
The average deep sleep increased by more than 50 per cent and 25 users with pain in the lumbar and cervical spine regions of the body realised effective pain relief after using the Heka AI Mattress for a consistent period of time.
Rogan Smith, CMO of Heka, explains the purpose of the AI Trackbot mattress project is to optimise healthy sleep and offer a luxury sleep experience to its members.
“Many Heka members suffer from sleep problems including insomnia, frequent sleep disturbances, tossing and turning, obstructive sleep apnea, lack of deep sleep, and morning aches and pains. And sleep problems have a huge effect on the health of people around America, leading to weakened immune systems and a slew of chronic health problems.”