German fashion brand Hugo Boss is using pineapple leaf fibres in a new range of mens shoes.
The company says the move is part of a broader plan to find more sustainable ways to design, source, produce and finish its products.
The sneaker-style shoes’ uppers are made with a product called Pinatex, which is collected from pineapple plantations in the Philippines where it would otherwise be a wasted byproduct of harvests. That means it requires no additional resources to grow – and gives the pineapple plantation owners an additional source of income.
The textile is coloured using natural plant-based dyes. With the shoes’ soles made from recycled products, the footwear is ‘100 per cent vegan’ and designed to make a minimal impact on the environment.
Hugo Boss says the overall design of the shoe reflects the sleek, casual approach that is typical of Boss menswear, fitting in seamlessly with other pieces from its collection.
Available in four colours, the shoes are presented in a fully recyclable and biodegradable paper box, made from 100 per cent recovered fibre, and will be sold in selected Boss retail stores as well as online.