Ikea has worked with small-scale producers in India to produce a range of homewares empowering impoverished communities and adding bold, blue textiles to their offer.
The Ikea collection is part of the Ikea Social Entrepreneurs Initiative program set up in 2013 to create long-term partnerships with social enterprises that help marginalised people all around the world.
The Ikea collection was conceived by product developer Stina Engler and designer Sarah Fager, and developed together with the artisans at Rangsutra and Industree, two Indian social enterprises who together employ more than 3600 skilled artisans, more than 1000 of whom are now working on Ikea products.
Design news website Dezeen reports that the range, Ikea’s seventh Innehållsrik collection (Innehållsrik means “comprehensive” in Swedish), includes banana-fibre baskets and handwoven textiles, hand-embroidered blankets, towels and cushion covers, most coloured indigo.
“We’d already decided that we wanted Innehållsrik to have a beachy theme with a blue colour and natural materials, but it wasn’t until we travelled to New Delhi that the collection really came alive,” Engler told Dezeen, describing the design process.
“We saw these amazing blue patterned textiles which just spoke to us straight away. And then meeting the artisans, we were able to bounce ideas off each other, decide on embroidery and what type of weaving to use.”
An Innehållsrik throw costs US$35, the bath towel $17.50 and a set of textile-lined boxes with a lid $10.
See additional photos and read more about the background of the Ikea collection here on Dezeen.