US chain Jack in the Box says its new 100% Ribeye Burger is the first of any fast-food chain.
We’re not quite sure how to prove that claim, but the photo looks so mouthwatering, we decided to take their word for it!
The burger was “inspired by the quality of a high-end steakhouse” and comes in two versions:
- All American Ribeye: Features a beef patty made from 100 per cent-ribeye meat, red onion and sliced tomato, layered with Provolone cheese, mayo and spring-mix lettuce, on top of an “artisan potato bun”.
- The Havarti & Grilled Onion Ribeye: Features the ribeye (of course), sliced tomato, grilled onions, mayo, Havarti cheese and a savory red wine glaze sauce.
Jack in the Box’s “industry breakthrough” challenges consumer expectations of what’s possible in the quick service restaurant industry.
“Jack in the Box has a proven track record for exceeding guest expectations,” said Iwona Alter, chief marketing officer with Jack in the Box. “We thrive on challenging convention. While many of our competitors are narrowing menus or following the movement toward craft, we’re focused on giving our customers what they want, when they want it.”
“Jack in the Box is proud to spearhead this shift in food culture by introducing fast food’s first Ribeye burger and elevating the overall dining experience,” said Jennifer Kennedy, director of product marketing with Jack in the Box. “This year we will continue prioritising flavour, unique ingredients and surprising new menu items that satisfy the cravings our consumers did not even know they had.”
If you’re in the US and a ribeye burger sounds like your thing – best be quick. The new menu item is offered for a limited time only.