Everyone knows the Japanese obsession with Nestle’s Kit Kat chocolate bars.
The company offers a multitude of flavours on sale there, including limited edition runs and combinations not available anywhere else in the world..
But Kit Kat cough lozenges?
Apparently the new cough-fighting lollies actually contain real medicine – with the added appeal of a realistic Kit Kat chocolate taste.
The product is called Kit Kat Nodo Ame Aji, which, according to SoraNews 24, translates to Kit Kat Cough Drop Flavour.
They went on sale this week and will be available only until September 10 – after the 2018 FIFA World Cup Russia Asian final qualifying broadcast against Australia on August 31, and against Saudi Arabia on September 5.
Tying in with the football theme, the packaging features an image of Yasutaro Matsuki, football commentator and former national player and manager.
A box of Kit Kat cough lozenges sells for 140 yen (US$1.28) at convenience stores. Each box contains three individually wrapped chocolate lozenges.
Nestle says it has ground the cough drop powder and mixed it into white chocolate layers of the Kit Kat to provide a “fresh and invigorating flavour”.