Singer, actress, dancer and entrepreneur Jennifer Lopez is to be the new face of Guess Jeans for Spring 2018.
“When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” said J-Lo in a statement from Guess Jeans announcing the appointment.
“When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected.”
Guess co-founder Paul Marciano directed the campaign, which was shot by fashion photographer Tatiana Gerusova. She says she drew inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic Guess campaigns with influences of Jennifer’s aesthetic and personal style.
Marciano describes J-Lo as “a Guess Girl’s dream”. “She is an accomplished artist, she is iconic, and sensual. Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign.”