Korean actress, singer and reality TV show star Jessica Jung has launched a range of smartphone accessories under her Blanc & Eclare brand for Casetify.
The Jessica Jung Casetify range has gone on sale at the Blanc & Eclare New York City flagship store and on both brands’ online stores.
Jessica Jung has multiple albums, singles and duets in her discography, and has expanded her entertainment industry reach to include stage performance and acting roles. She is founder and creative director of the Blanc & Eclare label which is attracting growing popularity across Asia and beyond.
The Blanc & Eclare x Casetify range comprises four iPhone cases, inspired by “elevated classic silhouettes,” including glitter and vegan leather versions, along with a 1.2-metre-drop-proof marble case using a monochromatic color palette.
Casteify CEO and co-founder Wes Ng says the company chose Jessica Jung to partner with the brand because both parties believe in the power of self-expression.
“Our mission is to help people express their individuality, creativity and personal style through tech accessories so we are excited to have Jessica on board as creative director for our collaboration,” he said.
“Jessica is a true example of our global customer base, hailing from America but pursuing her dreams in Korea and beyond. She embodies our belief that self expression truly has no boundaries.”
The Blanc & Eclare x Casetify collection ranges in price from US$40 to $55. It went on sale this month. Cases are designed to fit the iPhone X, iPhone XS, iPhone XS Max and iPhone XR with selected styles available for iPhone 7/8 and iPhone 7/8 Plus.