The Kat Von D Beauty 100-per-cent vegan and cruelty-free range has just been boosted by the Lolita Capsule Collection, three new ways to wear the brand’s best-selling shade yet.
The collection features an eyeshadow palette, liquid eyeliner and liquid lipstick that can be worn alone or together for a modern “monochromatic look”.
Kat Von D Beauty was created and launched in 2008, inspired by the inks of her famed tattoo shop, High Voltage Tattoo. She created a makeup brand that specialises in long wear, high pigment and full coverage beauty products that “empower you to unleash your inner artist”. These days, a Lolita shade is sold once every minute somewhere in the world.
Kat Von D tests and wears everything she makes, drawing inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator.
The original Everlasting Liquid Lipstick in Lolita was launched three years ago.
This month, Kat Von D Beauty has launched the Lolita Eyeshadow Palette (US$47), in eight high-pigment, blendable matte shades inspired by Lolita’s rosy tones, names drawn for Latin; Everlasting Glimmer Veil Liquid Lipstick in Lolita ($30); and Ink Well Long-Wear Matte Eyeliner in Lolita ($25), Kat Von D Beauty’s most matte, bulletproof eyeliner yet, now in the Lolita line-up.
The Kat Von D Beauty Lolita Collection (each sold separately) is on sale in Canada from this week, online at Katvondbeauty.com and Sephora.com, and in stores at Sephora and Sephora concessions inside JCPenney stores.
Kat Von D Beauty is distributed in 35 countries across North America, Latin America, Europe, Southeast Asia, Australia, the Middle East, Scandinavia, the UK and Ireland, exclusively at Sephora, Naimies, Debenhams and online at Katvondbeauty.com.