Khalid x Hollister is the result of a collaboration between musical artist Khalid and fashion label Hollister Co.
Heavily influenced by 1990s nostalgia, music and graphics, Khalid’s fans will recognise his aesthetic throughout the Khalid x Hollister collection’s 13 styles, which can be matched and coordinated, with fleece hoodies, long and short sleeve jersey tops, jackets, and nylon pants.
Khalid worked closely with the designers at Hollister Co to create the range, which was revealed by the artist’s backup dancers when he performed at the Teen Choice Awards on Sunday. It goes on sale in Hollister Co stores and online on September 13.
“It was been a great experience getting to work with the design team there. Throughout the process, we realised we shared similar ideas and the same overall vision for how the collection would look, so that made it easy and fun. The best part though will be to see fans wearing the pieces, styled in their own way,” he said.
Aside from a dual-branded logo, the other graphic featured throughout the Khalid x Hollister collection was developed for Khalid by the design team, who were inspired by his quote: “There’s no risk in chasing your dreams.”
The creative, which says ‘Make More Music’, will be part of a social media campaign the brand will run in conjunction with the release of the collection. Customers will be encouraged to fill in the blank with ‘Make More_’, be it, music, art, dance, plans or friends.
Hollister believes the Khalid x Hollister collection will help the fashion label “connect and engage the brand’s Gen-Z customers” and hopefully inspire them to undertake his call to action.
“Working with an artist like Khalid, who shares our ethos to celebrate the freedom to belong, to believe in oneself, is a unique opportunity,” said Kristin Scott, brand president of Hollister Co. “The Khalid for Hollister collection is an assortment that we think all our customers will love, and a campaign that will generate positive conversation among our core demographic.”
Khalid is a five-time Grammy-nominated artist, whose first hit was Location, launched right before his high school graduation. On Sunday, Khalid won the Teen Choice Award for Breakout Artist and his song Love Lies, a duet with Normani, won the Teen Choice Award for R&B/Hip-Hop Song of the Year.