Kim Kardashian West launches three Kimoji-inspired perfumes this week – three years after she created the custom-branded emojis which earned her “a million a minute”.
The three new scents went on sale at Kim Kardashian West’s KKW Beauty pop-up at the Westfield Century City mall in Los Angeles at the weekend, before going on sale online at kkwfragrance.com on Tuesday (July 17). Named Vibes, Peachy and Cherry, they join her earlier fragrances from her KKW Fragrance brand – Crystal Gardenia, Kimoji Hearts (limited edition candy heart for Valentine’s Day) and KKW Body.
Kimoji Vibes is shaped like a speech bubble with the word Vibes across the front. Kimoji Cherry is shaped like a cartoon cherry dipped in cream and Kimoji Peach is … well, a peach shaped dipped in the same cream…
Elle magazine described the bottles as “about as cutesy and Kim-like as you’d expect from a line of Kimoji perfumes”.
“The scents themselves sound sticky-sweet and fruity, which is great if you’re into that kind of stuff.”