Air New Zealand has launched its first global brand campaign to show travellers why the airline is A Better Way to Fly.
Star of the show is an animated kiwi called Pete – voiced by world-renowned actor Sam Neill, who also has a brief cameo role in the commercial.
The humorous campaign will launch first in North America, aimed at enticing Americans to fly Air New Zealand to the airline’s home country – and on to Australia. Later, the ads will roll out across Europe and Asia.
You can watch the full-length commercial here:
Air New Zealand says that In the year to June 2017, 325,000 visitors arrived in New Zealand from the US – a 26 per cent year-on-year increase. But its research shows some 27 million Americans are interested in holidaying in New Zealand, suggesting a huge potential to tap into further demand.
The airline says recent consumer research has found that despite the desire to visit, one of the greatest barriers to travel is the perception of distance with some consumers thinking New Zealand is 20 or more hours away. A Better Way to Fly aims to bust those myths and reinforce Air New Zealand’s key differentiator – an innovative inflight offering enabling travellers to sit back, relax and enjoy the direct service to New Zealand.
The kiwi called Pete is a CGI character inspired by New Zealand’s national bird, the kiwi. He takes viewers on his in-flight journey to show a little bit of New Zealand in the sky.
Air New Zealand GM of global brand and content marketing, Jodi Williams, says with the help of the kiwi called Pete, the carrier can convince travellers globally that Air New Zealand is a better way to fly.
“We hope travelers interested in visiting New Zealand, Australia or London will choose us once they learn about the award-winning product and service we offer.”
Earlier this month Air New Zealand increased capacity on its Vancouver-Auckland and Honolulu-Auckland routes, illustrating the demand for travel. This year, Air New Zealand, along with its JV partner United Airlines, will operate more than 40 per cent extra capacity into mainland USA than it did five years ago. That’s the equivalent of an additional 300,000 seats this year.
Air New Zealand flies nonstop to Auckland from Vancouver, Los Angeles, San Francisco, Honolulu and Houston. Services are operated by Boeing 787-9 Dreamliner aircraft (Honolulu), Boeing 777-300ER aircraft (Los Angeles & San Francisco) and 777-200ER (Vancouver & Houston) all featuring the airline’s innovative Economy Skycouch and award-winning lie-flat Business Premier bed.