Off-road vehicle maker Land Rover has teamed up with Bullitt Group to design a phone for use in the wild.
The Land Rover Explore Outdoor Phone is “designed for people who live for adventure and need a phone that can survive whatever it’s put through”. It will be unveiled at next week’s Mobile World Congress in Barcelona.
It’s purpose-built for for people to take into the wild, with a 4000mAh battery which will keep it going for up to two days.
A factory-fitted screen protector (why don’t all mobile phone manufacturers fit those?) ensures it survives a drop from up to 1.8 metres. You can even drop it into the water – the fresh or salty variety. Extreme temperatures… thermal shock… humidity and vibration – not a problem, the two companies assure us.
FreshOut.Today thinks this is a very clever alliance. Matching a relatively unknown technology company – Bullitt Group, which designs, manufactures, markets and sells products under license for brand partners – with an iconic (and that word should always be used sparingly) motor vehicle maker which has spent decades building machinery for harsh conditions.
The marketing people would have us believe the linkage extends even further: the phone’s design “takes inspiration from the front grille design” of the Land Rover Discovery “through to the headlamp architecture and even the knurled finish of the interior dials”.
“The home screen features a customisable Outdoor Dashboard for instant access to weather condition information and sensor data from the device,” the company says.
“It can be set up to show the details most relevant to any activity at a glance. Separately, the Explore Hub is a curated app portal, with a content catalogue relevant to many outdoor activities, as well as the Land Rover InControl apps. Plus, small features like a handy SOS flashlight and a Night red filter mode to reduce screen glare, help to ensure the Land Rover Explore is perfect for everyone with a passion for the outdoors.”
The new Land Rover Explore Outdoor Phone has a 5-inch, full HD screen optimised for sunlight legibility, and its touchscreen can be controlled with wet fingers or while wearing gloves.
“We are excited to be collaborating with Bullitt Group to create the smartphone that we’d all like to own,” said Joe Sinclair, director of branded goods and licensing for Jaguar Land Rover.
Other technical specifications which may be relevant to buyers: The Land Rover Explore comes with 4GB or 64GB of ROM, expandable via a microSD, has a 2.6GHz deca-core chipset, a 16MP rear camera and 8MP front camera, with 4x digital zoom. Also in the box are a protective case and a stainless steel carabiner with canvas strap.
In Europe, the phone will be launched with an Adventure Pack including GPS handheld capabilities with a recommended price of €649 or £599. It will be available to order from April 2018 via landroverexplore.com and selected retailers and operators.