A special Drew Barrymore Crocs collection has been released, designed by the actress herself.
The Drew Barrymore ♥ Crocs Color-Block Collection comprises special-edition footwear styles for women and children.
“I was inspired by love, positivity and the little quirk – or quirks, in my case – that makes each of us unique,” said Barrymore, the Golden Globe Award-winning actress who also counts producing, directing, creating cosmetics, writing and being a mother on her CV.
The Drew Barrymore Crocs feature fresh combinations of white, navy and yellow and custom-designed embellishments, with colour-block links creating a bold look which also “speak to Barrymore’s personality and style”.
“Working together on these Drew Barrymore ♥ Crocs styles was a genuine labour of love and I’m excited to share a piece of my one-of-a-kindness with the world,” said the actress
Crocs has appointed Barrymore as one of three ambassadors for the evolution of its “Come As You Are” campaign in 2018, a program celebrating optimism, versatility and comfort and encouraging people “to be comfortable in their own shoes”.
Michelle Poole, Sr VP of global product and marketing with Crocs, described Barrymore as “unapologetically optimistic and delightfully positive”.
“We think those traits, which are also central to our brand philosophy, shine throughout the Drew Barrymore ♥ Crocs Color-Block Collection. These styles do a great job capturing Drew’s spirit while offering our consumers a fresh, stylish take on several of our iconic Crocs silhouettes for women and children.”
On sale globally at selected Crocs stores from this month, in the US the Barrymore Crocs shoes are priced from $30 to $35 for children’s editions, and from $45 to $50 for adults.
A second range of Drew Barrymore ♥ Crocs Collection will launch globally in May 2018, featuring more exclusive graphics and embellishments.