Industrial designer Marc Newson has redesigned Hennessy’s X.O Cognac bottle, creating a stripped-back version that features rippling ridges across its surface.
The renowned industrial designer, whose past credits include a luggage range for Louis Vuitton, was commissioned to create a bottle for its limited-edition X.O Cognac, a six-year-plus aged brandy. (Scroll to the bottom of the page to watch a video).
Hoping to simplify the design, Newson swapped the bottle’s traditional grape and leaves motif for striations across its surface, explains design website Dezeen in a paid promotional article.
“My attempt was to make it more modern,” said Newson. “As far as I am concerned, straight lines are a more modern interpretation of what was once there, which is to say grapes and vines and a more decorative application.”
“I wanted to magnify the bottle’s contents, its colour and nuances,” he added. “There’s a wonderful fundamental shape to the Hennessy X.O bottle.
Newson also designed a transparent gift box, more usually of the style housing perfume bottles.
Watch more on this video about the bottle’s design…