Michelin star chef Daniel Boulud has created ‘The Frenchie’ burger for the upmarket Umami Burger chain.
The Umami Frenchie burger will be on sale in the US outlets until September 14, with $1 from the sale of each given to the charity Citymeals, which feeds elderly homebound New Yorkers.
Umami Burger has 22 restaurants in the US, Japan and Dubai, with plans to launch 40 more, including its first two in Mexico in coming weeks. “The Umami Burger team and I are incredibly honoured to partner with Chef Daniel Boulud for our latest Artist Series,” explains Sam Nazarian, founder and CEO of Umami Burger’s parent SBE.
“We are always looking to bring new products and drive innovation through our collaborators to amplify the Umami Burger experience and could not be more excited to have Chef Boulud create something remarkable for our guests.”
Boulud, pictured below, says his burger “shows people that the French can go casual”.
“I’m known for having created the DB Burger almost 20 years ago, which started the craze of gourmet burgers; I eventually wanted to create a more casual one and that’s how ‘The Frenchie’ came about. It’s different to your typical Umami Burger because it has the DB French touch!”
Rich and savoury, ‘The Umami Frenchie’ burger is made with a juicy beef patty, caramelised onions, tomato compote, crispy pork belly, Dijon mustard, fresh tomatoes and Raclette cheese, finished with a fresh arugula salad and Bun Au Poivre. It’s served with a mini French flag attached to the top of the burger bun.
The Umami Frenchie sells for US$18.