Sthenos Activewear hopes a tie-in with the America’s Miss World competition will boost its brand awareness on both the US and world stages.
All 45 of this year’s contestants will wear the California-based brand’s art-inspired fitness apparel throughout the competition’s fitness round during the August 8-13 contest in Florida. And the winner will wear it at the Miss World competition in China later this year.
Sthenos’ founder and CEO Johanna Stavrakaki says the women in the Miss World America competition embody the same values we pursue as a company – “a competitive spirit, physical and mental fortitude, a commitment to a healthy lifestyle and the desire to bring fashion and fun to everything we do”.
To coincide with the event, Sthenos Activewear is offering a 30 per cent discount on all its apparel range at its online store www.sthenos.com. Shoppers need to use the discount code MISSWORLD.
Sthenos Activewear produces art-inspired women’s activewear based on the original art of Stavrakaki, an enthusiastic and active participant in athletic endeavours.
“Sthenos is committed to creating the apparel today’s active women demand, allowing them to comfortably pursue their active lifestyle in fashion-forward, durable activewear. All of the company’s products are made in the US.