The latest model in the Casio Edifice timepiece range has been inspired by motorsport.
The Japanese watchmaker has revealed the EQB800 which goes on sales in shops worldwide, priced in the US at $350.
The men’s watch was styled after elements found in motorsports for a dynamic, sporty look with enhanced timekeeping capabilities and smartphone connectivity.
Casio sponsors the Toro Rosso team in Formula 1, amongst other teams in other motor racing competitions around the globe and the company used insights from racers to create the new watch.
The Casio Edifice EQB800 features Time Attack Recording which enables the wearer to track their racing times, record target times as well as see a list of their best lap times through a helpful list and graph display.
Styling is also influenced by racing: the bold blue stainless steel bezel is set off by the thick, powerful-looking index and hands which also displays the watch’s smartphone connection status and battery level. A dual-coil motor drives retrograde hand movements that express speed like a tachometer while also displaying stopwatch measurement values in 1/20-second increments.
The EQB800 can be paired with a smart phone with just a push of a button. Users need to download the Casio Watch+ app and connect via Bluetooth. The watch can access the correct time in its current location and for up to 300 cities worldwide, even updating with the latest time zone and daylight saving time information. It also has improved accuracy by automatically syncing, via phone, to a time server on the internet four times a day or it can be synced by a one-push reset to ensure ultimate accuracy.
“Our Casio Edifice line is an incredibly versatile collection of timepieces and we love being able to innovate and add to its robust offerings with each new model that we introduce,” said David Johnson, VP of Casio’s timepiece division.
In another nod to technology and convenience, the Casio Edifice EQB800 runs off solar power, eliminating the need for battery changes. It will even charge in low or fluorescent light. After a full-charge and without further exposure to light, the timepiece has a battery life of approximately five months.
The timepiece is also water resistant up to 100 meters and protected with a scratch resistant mineral crystal.