Singapore-based Neon Apostle claims to be the first footwear company in the world to combine functionality, faith and footwear.
Launched this week is a range of 11 designer-style, Christian-themed casual shoe designs merging edgy graphics and traditional Christian motifs. There are just 199 pairs of shoes in each design, ensuring a degree of exclusivity.
Founder Kenneth Yu says he was inspired by NBA superstar and former two-time season MVP Stephen Curry.
“So when he started to draw Bible verses on his shoe, I came to realise that Christian-themed shoes are a valid expression of my faith. That was the spark that nudged me towards starting this faith-based streetwear brand for the millennial segment of Christianity.”
Yu says he has received a tremendous response to the shoes so far, with thousands of social media shares and interest across the globe from countries including the US, UK, Australia, Singapore, Malaysia, South Africa and Zimbabwe during pre-launch phase.
“Neon Apostle has definitely tapped into a zeitgeist for this current generation who are increasingly integrating their everyday faith into every aspect of their lives.”
Yu says he has “always been both a Christian and a sneaker-head”.
“As a fashion writer in my young adult years, I still have several sneaker magazines on my bookshelf. I wanted to take these two seemingly opposite worlds and combine them into something beautiful.
“The Christian faith has rich artistic history and stunning symbols. Neon Apostle aims to create new ways of visualising the faith.”
Later this month, Neon Apostle will launch a range of children’s shoes as well.
Christian-themed apparel seems to be a popular category. Last month, FreshOut.Today reported on the launch of T-shirts in the US featuring bold styling and slogans such as “Ship Happens” with an image of Noah’s Ark.