Brazilian football bad boy Neymar Jr is no stranger to acting – but now he has had a comic book created in his likeness.
Independent comic and graphic novel producer Fan The Flame Concepts, has launched the Neymar Jr Comics, combining, it says, Neymar Jr’s “popular persona and lifelong passion for comics into an exciting new multimedia entertainment property for his legions of fans around the world”.
The story begins in the first issue of Inked: Art Animates Life. The plot finds Junior, the story’s protagonist who is drawn in Neymar Jr’s likeness, using magical tattoo ink to bring his body art to life. He then sets off to save his sister, who was kidnapped by a mysterious cartel with supernatural ties. It is set in Brazil, the footballer’s home country.
Each page features Junior rolling around on the ground feigning injury (nah, just kidding: we made that bit up).
Inked was created by New York Times bestselling author and comic and graphic novel creator Jason M Burns who plans the series to feature complex ongoing storylines, while being accessible enough for new readers to jump on board at many points along the way.
“Like many kids, I had two dreams growing up, to be a professional footballer and a superhero,” says Neymar Jr of the comic book, which he endorses.
“I’ve been blessed enough to play football at the highest level. Now I have the chance to bring new, modern, powerful storytelling through comics and graphic novels to fans around the world. This unique digital distribution platform will publish simultaneously in multiple languages.
“As a kid who grew up reading comics, I hope that these stories and characters can inspire and entertain people around the world,” he added.
A portion of the proceeds from the Neymar Jr Comics will benefit Instituto Projeto Neymar Jr, his charitable foundation, which aims to expand opportunities for children, adolescents and their families living in situations of social vulnerability through education, culture, sports and health.
Neymar Jr Comics will launch in four languages – Portuguese, Spanish, French and English – delivered in a paperless, digital format via the website neymarjrcomics.com. Readers may purchase individual titles or subscribe to the entire series and selected additional content and short episodes will be available on the platform for free download, and through social media channels.
Fan the Flame created the project with NR Sports authorisation, the company responsible for the image rights management of Neymar Jr. The publisher plans to expand the Neymar Jr Comics franchise through licensing deals with major studios, television, animation and games.