No-one likes smelly shoes – so a Japanese appliance company has come up with a solution. The Panasonic shoe deodoriser goes on sale on September 20 – but only in Japan, for now.
Panasonic says one of the most common causes of unpleasant shoe odours is isovaleric acid, an odorous substance produced by foot sweat and bacteria. According toits research of sneaker wearers, about 62 per cent of people said they take some measures to remove shoe odours, but half of them are unsatisfied with the deodorising methods they use.
The MS-DS100 Panasonic shoe deodoriser is equipped with “nanoe X” – ion particles which generate 10 times more hydroxyl (OH) radicals than “nanoe” to remove unpleasant shoe odours in the easiest way possible. When the product is placed inside shoes and switched on, “nanoe X” is generated and spreads from six outlets to every corner of the shoes to remove odours from heel to toe.
The machine runs off mains or battery power and takes five hours to remove most odours – or another two for really stubborn smells.
Panasonic Japan expects to sell about 1000 of the machines each month. The recommended retail price has not been revealed.
Tech companies seem to be paying more attention to the challenge of keeping footwear fresh and clean. Chinese appliance maker Haier recently unveiled what it claims is the world’s first household shoe-washing machine, thus creating a new category of footwear care and protection.