Coffee lovers can make and take both hot and cold brew coffee wherever you go, using a new device launched this week by Full Circle.
The Brumi Pour Over Hot + Cold Brew Bottle allows you to create a perfect hot brew coffee, toss out the grinds and replace the filter, avoiding any acidification or bitterness due to over-brewed coffee. Alternatively, it also allows you to create the perfect cold brew in a few simple steps, followed by placing the bottle in the fridge overnight.
The New York-based, sustainable lifestyle brand, Full Circle, says its latest product is created “for each, and every coffee drinker, from the connoisseur to the convenience drinker, to enjoy coffee their way”.
In initial release, Brumi will be available online and in select retailers in black, while the fresh white will be exclusively available on Food52 online for the first four weeks of release.
With features such as double-walled borosilicate glass, removable cork grip, and two-part leak-proof lid, the home and travel coffee brewer was created with ultimate usability in mind. Finer aesthetic features such as an engraved ‘Coffee Makes Everything Possible’ on the filter make the bottle not only a daily necessity but also a luxury to use.
The patent-pending double filter is possibly the most prominent feature of the bottle. Created with a combination of stainless steel and mesh, the filter is designed to allow the ideal flow rate while keeping fine grounds out of the coffee, brewing a very clean cup. The filter can stand on its own on any surface, lodges in a higher position within the Brumi for best practice when pouring, and fits perfectly within the Brumi to store, and brew anywhere.
“Brumi is the best of both worlds for any coffee drinker,” said Tal Chitayat, Full Circle’s CEO. “There isn’t a travel bottle that does a pour-over, does both hot and cold brew, as well as being environmentally friendly and safe for the consumer. This bottle is designed to be easy to use, while avoiding senseless waste like extra filters – making it especially travel-friendly.”
“We wanted to design a product that allowed consumers to indulge in coffee their own way, with the added flexibility of taking it to go,” said Katherine Kielar, director of marketing. “Weather changes, moods change, tastes change and unfortunately too many products end up in the back of cabinets, replaced by the next. Brumi allows our customers to go back and forth, as steady or as fickle as they like – satisfying their tastes without question.”
Designed for single serve, Brumi comes in a 12oz size with a 10oz capacity. It goes on sale this month with a recommended retail price tag of US$36.99.