With more athletes embracing the power of caffeine, North American dairy industry cooperative Agropour has launched a flavoured protein water with a caffeine boost under its BiPro brand.
The latest is Orange BiPro Protein Water, with just six ingredients, and guaranteed free of fat, sugars and carbohydrates. It contains 100gms of caffeine from guarana extract, the equivalent of an eight-ounce cup of coffee, 20gms of protein and just 90 calories of energy.
“Protein water is a very new product category and caffeinated protein water is extremely rare,” said Polly Olson, VP of sales, marketing and new business development.
“We’re excited to… help people power through their days with clean protein and natural caffeine.”
“More athletes are starting to embrace the power of caffeine,” said Ben Leber, a former pro football player who endorses BiPro. “Having caffeine and protein together is a game changer that can take your athletic performance and everyday health to the next level.”
BiPro says caffeine is gaining a foothold as an ingredient that can improve peoples’ workout routines. It says various studies suggest consuming caffeine before a workout can improve upper-body strength training and overall muscular performance. Another study found that ingesting caffeine before a 1500m run can improve one’s time by an average of 4.2 seconds.
Agropur was founded in 1938 and today has sales of nearly US$6 billion annually.