American Justin Pierce saw a lack of options in the Christian apparel market – so took it upon himself to create designs that fit his personality and met his Christian clothing desires.
The result is a new brand called Rowdy Jesus Clothing Co, which has released t-shirts emblazoned with slogans such as Holy Ship! and Jesus is a Badass.
While not officially launched until July 26, the company has already amassed more than 2000 followers on Instagram and has seen a crossover into the secular fashion genre.
Rowdy Jesus Clothing Co wants to disrupt the traditional Christian clothing market by delivering edgy, shocking, humorous, and controversial Christian clothing and to “re-introduce Jesus and The Bible to current Christians and non-Christians alike in a way which portrays all things Jesus/Bible cool, hip, edgy, & influential”.
“Our customer is the Christian who may not be comfortable wearing the traditional mainstream Christian items,” explains Pierce. “Our target market will be the open-minded, non-conformist, non-mainstream Christian and those non-Christians who are attracted to the Rowdy side of Jesus & the Bible.”
The inspiration came from a visit to a premium outlet mall in California with his wife where they saw two ‘mainstream’ Christian shirts. Both were “very nice and positive shirts”, but Pierce didn’t feel like his image, style and personality matched traditional Christian apparel.