Giorgio Armani has named Canadian actor Ryan Reynolds as the new face of its Armani Code fragrances.
According to Giorgio Armani himself, “With his status of modern male figure of self-fulfilment, Ryan Reynolds perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony.”
Actor Ryan Reynolds, 42, is perhaps best known for his lead role in the two Deadpool films, along with Safe House, Life and The Hitman’s Bodyguard.
The Hollywood star will feature in an advertising campaign for the Italian fashion house, with his first duty to promote the new fragrance Armani Code Absolu, which will be launched next month.
The film was directed by Reed Morano, Emmy Award winner for The Handmaid’s Tale, and stills were taken by photographer Matthew Brookes.
Armani Code has consistently ranked in the top 10 men’s fragrances worldwide since its launch in 2004. The fashion brand describes the scent as “the modern embodiment of self-fulfilment and personality, of a man who effortlessly masters the art of seduction”.