American singer and actress Selena Gomez has created a special collection of handbags and small leather goods with luxury fashion brand Coach.
Featuring the Selena Grace, a bag designed by Selena in collaboration with Coach creative director Stuart Vevers, the offer is available for a limited time.
The Selena Grace is a double-handled carry-all named after the star and the quality she most embodies. A staple that reflects Gomez’s effortless all-American style, it’s a go-everywhere bag built for real life. The Selena Grace features Gomez’s personal touches: a hangtag bearing her signature and a story-patch sewn inside with her empowering message: ‘To be you is to be strong’. The bag is further customised with ‘Love yourself first’ in Selena’s handwriting – a phrase inspired by one of her tattoos – embossed onto the base of the bag.
The Selena Grace is available in three colours: Selena Black Cherry, Selena White and Selena Red. The collection also includes bag charms, wallets and the Selena Wristlet.
“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” says Vevers. “To me, she speaks to a generation; she connects.”
Promoting the Selena Grace bag, Gomez is photographed by Steven Meisel in the blush-toned-leather interior of a 1976 Plymouth Fury car, a recurring reference in Coach campaigns, symbolising “the freedom and endless possibility of the open road”.
“I couldn’t be more proud to be the face of Coach,” says Gomez. “I’ve also loved working with Stuart, I admire his vision and his designs.”
Coach is offering customers a chance to win one of 150 signed Selena Grace bags, as well as one grand prize: A signed bag and a trip for two to meet Gomez in person at the Coach House flagship store in New York on September 13. Customers can enter for a chance to win at Coach.com or at any US Coach retail store before Tuesday, August 22.
The Coach x Selena Gomez collection will be available for pre-order online at Coach.com from August 14 and available in Coach stores globally beginning September 1.
Gomez’s new song “Fetish” is out now and marks her third song on the radio along with ‘It Ain’t Me’ and ‘Bad Liar’.