7-Eleven US has launched self-chilling cans, filled with its proprietary Fizzics Sparkling Cold-Brew Coffee in a limited number of stores.
The self-chilling cans have gone on sale in 15 7-Eleven stores in Los Angeles, marking the first time the technology has been available to the American public.
The convenience-store chain has provided a three-step guide on how to turn the beverage from room temperature to chilled:
- Place the can on a flat surface, turn the can upside down and twist the base until a constant hissing noise can be heard.
- Leave the can untouched until the hissing stops (because the warmth of being handheld can inhibit the cooling process).
- When the hissing stops – after about 75 to 90 seconds – turn the can right side up. Open and enjoy.
The self-chilling can technology, which uses reclaimed CO2, was developed by The Joseph Company International. After 25 years research, the company has now patented the technology, which has been recognised by the US Environmental Protection Agency, Nasa and the US Army, who we understand have already tested it in the field.
It uses a built-in heat exchange unit in concert with reclaimed CO2 to create its chilling technology. The process uses CO2 that is recaptured from the atmosphere and is reused, the cans are 100 per cent recyclable and no new CO2 is released into the atmosphere.
Tim Cogil, 7-Eleven’s director of private brands, says that because the technology is so new and potentially exciting, the retailer wanted to introduce it using an innovative beverage.
“Sparkling coffee sodas met all the criteria. Previously available in some coffee shops, a handful of exclusive canned carbonated brews began showing up last summer. Fizzics will be the first that can be chilled on demand, bringing a new level of convenience to customers who want to enjoy a chilled drink whenever and wherever they are.”
Fizzics Sparkling Cold-Brew Coffee drinks are available in three flavours: Regular, French Vanilla and Caramel. Made with 100 per cent Arabica beans and all-natural flavors, each 8.4-ounce can of the fizzy brew contains only 50 calories, 10 grams of sugar and less than 80 mg of caffeine.